F.Y.I.

IAG promotes Jane Merrick to key consumer marketing role

IAG has promoted Jane Merrick to a consumer marketing role.

The announcement: 

IAG has appointed senior marketing leader Jane Merrick to the role of General Manager, Marketing and Customer Experience, within its Australian Consumer Division.

In her new role, Ms Merrick will lead marketing, product design, customer communications, customer relations and customer experience for the insurer’s largest personal insurance brand, NRMA Insurance.

“Through bringing together each of these disciplines we can leverage information and assets from across the business to help us create a more customised brand experience,” said Ms Merrick.

“I’m excited to have the opportunity to connect insights from across these areas to develop a more compelling customer value proposition and in turn, better service our customers.”

Ms Merrick was previously Head of Marketing for IAG’s Personal Insurance division, responsible for the end-to-end delivery of customer marketing for NRMA Insurance, SGIO and SGIC. In this role, she introduced the ‘NRMADE Better’ proposition and led the transition of the SGIO and SGIC brand messaging to ‘surprisingly good insurance’.

“Jane has been fundamental in building customer awareness and advocacy for our consumer brands during the seven years she has been with IAG,” said Tracy Green, Executive General Manager, Customer & Underwriting for IAG.

“She brings significant experience and in-depth knowledge of our business and customers to her role. I look forward to Jane leading the consumer marketing team into the future.”

Ms Merrick has more than 20 years marketing experience and has worked for Vodafone and American Express. Last year, she was one of just 30 marketers selected to participate in the inaugural Marketing Academy, and was voted one of the top 50 most innovative marketers by CMO.

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