IAS accelerates growth in AUNZ with senior appointments

Integral Ad Science, a global company in digital media quality, has made two senior appointments in the Australia and New Zealand region to continue the company’s growth.

IAS has promoted Clem Birdsall to the role of strategic partnerships director and hired Grace Parker as the commercial lead in AUNZ.

In his new role, Birdsall will lead IAS’s publisher and programmatic business in the region. Birdsall will work closely with publishers, brands, and agencies to navigate opportunities in contextual targeting and avoidance, supply path optimisation, and programmatic buying efficiency with IAS’s solutions.

Previously, Birdsall was a sales director at IAS, supporting publishers across Northern Europe, the Middle East, and Africa. Prior to that, Birdsall held several commercial roles at News Corp working across key business units, including News Corp Australia, News UK, Dow Jones, and REA Group.

As the commercial lead, Parker is tasked with building strong partnerships with agencies and brands across Australia and New Zealand. Parker’s role focuses on helping advertisers leverage IAS tools that drive transparency and operational efficiency, achieve Quality Impressions™, and increase control over contextual environments.

Previously, Parker has held sales and business development positions within the adtech industry in Sydney and London. Most recently, Parker was a strategic partnership manager at Bench Media and a senior sales manager at Blis, bringing key experience in driving revenue growth.

Jessica Miles, country manager ANZ, IAS said: “Customer obsession is our number one priority at IAS, and as programmatic growth accelerates, we’re using our technology and data to create greater value for clients. We continue to forge strong relationships with agencies and brands in Australia and New Zealand. Both Birdsall and Parker join us with a wealth of commercial experience, making them well-positioned to continue this momentum and drive growth for IAS.

“We will continue to expand our local customer support team as well. I look forward to our growing team strengthening industry relationships, providing excellent customer service, and driving market-leading solutions in ANZ.”

Birdsall said of his appointment: “Our partners in Australia trust IAS as an industry leader in digital media quality and recognise our consultative approach to help them drive results. I look forward to applying my global industry experience to strengthen our leadership position in ANZ, and I’m thrilled to be leading the charge to foster deeper relationships with our publisher and programmatic customers.”

Parker said of her appointment: “IAS is experiencing exciting growth across programmatic, CTV, and social platforms, and I am delighted to join at this critical point in the company’s journey. I look forward to leveraging my wealth of adtech experience to partner with brands and agencies to help them take advantage of IAS’s leading solutions.”

In July 2021, IAS partnered with The Global Disinformation Index with the aim to help brands avoid misinformation. In May 2021, Dentsu partnered with IAS for Australian-market first as the agency holding group sought to enhance its commitment to making programmatic transparency solutions available for marketers.


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