Saatchi & Saatchi adds new head of TV/content role
Publicis Groupe’s Saatchi & Saatchi Sydney has promoted Michael Demosthenous to the newly created role of executive producer – head of TV/content.
Demosthenous has been with the agency since January 2010, and has been promoted from his role as senior TV producer.
Michael Demosthenous
He has over 15 years of experience in advertising and television, having been promoted several times while at Saatchi & Saatchi. Demosthenous has worked on brands such as Toyota, St George, Bank SA, RAMS, Ampol, NRMA, Nescafe and Ancestry.
Saatchi & Saatchi Australia chief creative officer, Mike Spirkovski, commented: “Following his rise from star suit to senior producer, and as the indispensable backbone of the Saatchi Sydney TV department, Mikey is all class and one of the most level headed creative producers I know. His opinions always count as does his care for creativity. He always strives to make the work better.
“In addition, having an EP who understands the modern day creative and production challenges we all face as an industry has never been more important. It is this experience that helps us to deliver the best work possible. I’m so proud to promote Mikey from within Saatchi & Saatchi. He also knows how to run rings around our Groupe system Altair.”
Demosthenous said of his promotion: “Compelling content has always connected people and I feel especially fortunate to work in an environment driven by innovation and creativity every day. As admirable and famous as the Saatchi & Saatchi brand is, for me it’s the people who make this agency truly remarkable.
“I’m incredibly honoured to take the helm of the TV department at this exceptional agency. Together we have created world-class work and I’m excited about leading our team and continuing to connect with our production partners to break new ground.”
The promotion is effective immediately.
