Watch IBM’s artificial intelligence webinar on catch-up
You can now watch IBM’s artificial intelligence webinar at your leisure.
If you registered but couldn’t make it for the live broadcast, you’ll soon be sent an email with the details. If not, just click this link to watch it now.
Alexander Mahr’s sponsored session focused on how AI can be used to improve customer experience and how it is radically changing the role of a marketer in 2018.
Alexander Mahr is an AI SME for Watson Customer Engagement
Mahr has more than ten years experience working in AI and cognitive strategy and his seminar tackled the problematic topic of dark data, which is information collected by marketers but not utilised.
Alex was joined by IBM’s Antonia Edmunds, who has more than 14 years’ experience in digital marketing and customer engagement.
IBM Watson, unlike traditional computer systems, mirrors the human brain by using reasoning and is capable of answering questions posed by users.
It can observe problems, draw on past knowledge, evaluate potential solutions and then make the best decision.
More usefully for marketers, it can understand and analyse data not already organised in databases and tables, such as newspaper articles, literature, blogs and tweets.
It does this by analysing sentence structure rather than just searching for keywords.
It’s currently used by a diverse range of professionals from doctors to wealth managers and even chefs.
CONTENT SPONSORED BY IBM
