ICON helps The Athlete’s Foot lace up its ‘Fit For Every Run’ campaign

Footwear retailer, The Athlete’s Foot, has released ‘Fit For Every Run’ – a new creative, above-the-line campaign with assistance from creative comms agency, ICON.

‘Fit For Every Run’ was developed to serve as a celebration of movement, acknowledging the various ways people get moving, whether its on a sports field, running or more. It spotlights all types of people, such as a triathlete, a shift-bound nurse, and a child on the way out from school.

The campaign sits atop the retailer’s standard “product listings and in-store experiences” focus, ultimately incorporating “the joy of an active lifestyle” into The Athlete’s Foot’s identity and highlighting it.