ID Collective adds hair loss treatment company to client roster, launches new campaign

Hair loss treatment company, The Hairy Pill, has appointed iD Collective’s digital and creative teams for a new nationwide campaign.

The agency was tasked with delivering a brand campaign that focuses on engagement and conversion, appealing to both male and female audiences.

The campaign introduces four characters – Mike’s Curls, Brad’s Bowl Cut, Rebecca’s Bangs and Marie’s Messy Bun – who are “living their best lives” thanks to having the best hair.

The Hairy Pill launched exclusively through the digital space, as an “accessible, patented pill made available via online prescription ensuring a smooth experience for all users”. ID Collective will support the brand’s digital growth moving forward.

“We are thrilled to welcome The Hairy Pill into the iD family with an exciting, engaging campaign such as ‘Grow On’,” said iD Collective’s head of digital and creative, Alex Pavone.

“Working with The Hairy Pill has been extremely rewarding, developing their original brief of social assets into a much larger-scale campaign with our creative strategy teams to ensure brand relevancy, brand consideration and conversion.”

The campaign is live across TV, social and digital.

Other assets:

Marie’s Messy Bun

Brad’s Bowl Cut


Dir. Julian Lucas

Art Dept. Bianca Milani

Production: OneHouse

Photography: Ryan Creevey

iD Collective


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