‘If I say she’s an icon, she’s an icon’: Maybelline revives signature jingle for latest campaign

To celebrate its staple Instant Eraser product, Maybelline New York has revived its iconic ‘Maybe It’s Maybelline’ tune via a new campaign featuring equally iconic fashion and entertainment talent.

First gracing consumers’ ears in a commercial in the early ’90s, the Maybe It’s Maybelline jingle has been given a modern remix in an effort to solidify the beauty brand’s staying power within its respective industry and the world at large.

“‘Maybe It’s Maybelline’ is an iconic anthem that has defined beauty for generations, achieving an astounding 84% brand recall,” said Maybelline New York’s global brand president, Trisha Ayyagari.