If you don’t like the Ad Standards Board ruling, ignore it

Tim Burrowes

August 10, 2010 9:27

Good to see that Pharmacare Australia, the company behind Brut, takes its responsibilities to the Advertising Standards Board seriously.

A month after a complaint was upheld against its “Brut Code – spot and share” ad by the ASB, the TVC is still on the brand’s YouTube channel.

Tim Burrowes

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

David 11 Aug 10

the Brut spot is still running on pay TV too

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Anon 11 Aug 10

Hilarious! What a lame ad!

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DF 12 Aug 10

The TV version has been re-edited to take out the shot of the Mustang pulling up. You now only see it stationary, hence no ASB problems with the non-seatbelt-wearing guy sitting on the back. The broader problems remain, of course!

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Pepe Sanchez 17 Aug 10

Nope, ad’s gone now

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