‘If you’re going to crash the Web3 party, you’ve got to be brilliant’: PHD’s Stephenson

Speaking at a PHD’s SHIFT event in Melbourne last night, the agency’s global chief marketing officer, Chris Stephenson highlighted the early advice the media agency is offering to marketers on “crashing the Web3 party”.

Speaking to Mumbrella following the event, Stephenson said: “With hindsight, if we look back at Web2 which is where we are now effectively, it’s been a great party if you’re in a high consideration category, long purchase cycles, lots of research, lots of data points, and lots of data generated. If you have all that Web2 is a brilliant party if you’re a marketer.”

Stephenson, speaking at a previous Mumbrella event