IGA takes aim at Coles’ Little Shop Collectables in campaign from The Core Agency

February 4, 2020 4:56

IGA is taking aim at Coles’ Little Shop Collectables promotion in a campaign for its own shopper promotion, via The Core Agency.

The ads show people excited by their miniature product that they won at the supermarket, only to be disappointed in the face of IGA customers who have won real, full-sized supermarket items.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Christian Finucane Coles Coles mini shop Coles Mini shop collectables IGA Tracy Wilson

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IGA takes aim at Coles’ Little Shop Collectables in campaign from The Core Agency

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