iHeartMedia and NBA team up for multi-year podcast partnership
iHeartMedia and the NBA have announced a multi-year podcast partnership.
The announcement:
iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, and the National Basketball Association (NBA), today announced a multi-year podcast partnership, which will feature the launch of more than 20 new iHeartRadio-NBA co-produced podcasts. The new slate of NBA podcasts will be distributed widely by the iHeartPodcast Network with the first show set to debut in Australia this Spring.
The new shows will be produced using a wide variety of content from the NBA archives to tell the backstories of some of the greatest moments in sports history, along with a mix of the latest league news, player commentary, insider analysis, and much more – available on iHeartRadio and everywhere podcasts are found.
“We are excited to expand the league’s audio offerings to fans by teaming up with iHeartMedia to deliver NBA content and storytelling to the iHeartPodcast Network,” said David Denenberg, Senior Vice President, National & Local Network Partnerships. “We look forward to reaching more fans with content about our teams, players and history through this partnership.”
“The NBA is one of the toughest leagues in the world. These are relentless athletes, with a grueling schedule, at the absolute height of their game,” said Kevin LeGrett, President of iHeartMedia Sports. “Their stories are the stuff of legend and deserve mass-reach audiences and top-tier brand partners. iHeart alone can deliver that.”
The partnership provides the NBA and its teams access to iHeartMedia’s massive reach across multiple audio platforms including podcasts, streaming and broadcast radio, as well as the opportunity to develop a new slate of groundbreaking shows each year.
More details around the upcoming slate of NBA podcasts will be announced at a later date.
ARN launched the iHeartPodcast Network Australia in 2020, providing advertisers with access to significant scale across local, global and catchup podcasts. The network has quickly become Australia’s number #1 podcast publisher alongside holding the #1 podcast in Australia.
Source: The Comms Department media release
