iHeartPodcast, Audioboom renew commercial partnership
ARN’s iHeartPodcast Network Australia has extended its commercial partnership with Audioboom in a new two-year agreement.
The deal was first reached in 2020, later extending to another two years in 2021.
One of Audioboom’s top Australian podcasts, Casefile True Crime
Audioboom’s network, which had 7.2 million downloads in March this year, includes Casefile True Crime, No Such Thing As A Fish, True Crime with Kendall Rae, F1: Beyond The Grid, Murder, Mystery & Makeup, The Tim Dillon Show and more.
“For over three years, Audioboom has been central to our offering. Led by Australia’s biggest true crime podcast, Casefile, we’re thrilled to have extended our partnership, bringing their high-quality content to listeners and brands alike,” ARN head of digital audio Corey Layton said.
Audioboom chief executive Stuart Last said: “With Australia’s deeply engaged podcast audience and ARN’s proven capabilities, furthering this strategic relationship will provide our creators with the best commercial opportunities in the region – a key component to Audioboom’s global podcast strategy.”
iHeartPodcast and Audioboom first teamed up in June 2020, with the aim of bolstering the former’s commercial proposition for brands and advertisers. iHeartPodcast also partnered with Kast Media at the time.
Last year, iHeartPodcast was the market leader in advertiser effectiveness in the Q2 Podsights Benchmark Australian Report, performing above global benchmarks at the time.
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