iHeartRadio adds updatable ‘Favourites’ playlist to app
IHeartRadio Australia has launched a ‘My Favourites Radio’ customised section to its updated app which is powered by Optus.
The iHeartRadio app previously allowed users to access music, radio and custom experiences through the application.
Taking personalisation one step further, ‘My Favourites Radio’ updates the app with the latest content as it is released globally, automatically combining songs, artist and genres into the one station.
As listeners give songs, artists, albums or genres the ‘thumbs up’ on the app, the personalised section will continue to add similar content and create a customised database to individual’s playlists.
Brett Nossiter, iHeartRadio Australia’s content director, said: “I’m very excited to launch ‘My Favourites Radio’ as part of our latest app release. With live and custom radio, podcasts and topical pop up stations, this really places iHeartRadio at the nexus of audio entertainment, putting listeners in control. And we have even bigger enhancements to come in 2017!”
Geraint Davies, COO of iHeartRadio Australia, said: “This is a huge release with new feature updates and improved integration with wearable technology like the Samsung Gear devices and Apple Watch. As this is a new and updated code base it will enable us to more easily add new app based platforms when they appear.”
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