Nikon Australia takes a bird’s-eye view to promote new 360 camera

Nikon Australia has partnered with Tourism New Zealand to showcase its new action camera, the KeyMission 360.


The campaign is shot solely on the KeyMission 360 with the camera “held” by a flying eagle, as well as the “tourists”, capturing moments under water, at night and on a boat.

The KeyMission 360 camera forms part of Nikon’s new ‘action’ range of water, shock and cold-proof cameras with capabilities including 360-degree videos.

Auckland, Doubtful Sound and Bay of Plenty were the locations used to film the footage. The campaign consists of three short videos and will roll out across digital and social media.

John Young, marketing manager at Nikon Australia, said: “As the leading camera in our new action range, the KeyMission 360 creates immersive content that truly places the viewer at the heart of the action to provide a more exciting and absolute imaging experience than we’ve ever delivered before.”

Tony Saunders, general manager at Tourism New Zealand, said: “The nature of the KeyMission 360 is incredibly immersive and will give viewers the feeling they are, in fact, experiencing these activities in New Zealand.

“Leveraging 360 photography to promote New Zealand is an opportunity to add depth and richness to our country and promote autumn travel”.


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