iiNet $20m media pitch down to two

iinetThe media pitch for one of Australia’s biggest internet service providers iiNet is down to two agencies, Mumbrella can reveal.

It is understood that the pitch list is down to incumbent OMD WA who are facing off against rival Initiative for one of the biggest media accounts in the state.

The media pitch was first revealed by Mumbrella back in November, with a shortlist that originally also included Group M agency Mindshare, who later had to withdraw after Foxtel moved its business to the agency, with ZenithOptimedia taking its place. 

Presentations in the pitch were made a few weeks ago with the client now understood to be choosing between the two agencies, which both have presences in Perth.

Incumbent OMD WA, which is owned by Marketforce, last week confirmed that its managing director of OMD WA Bob Goodge has departed the media agency after just over a year in the role.

All agencies contacted declined to comment on the media pitch, although a decision on the pitch is expected in the coming weeks.

iiNet had originlly signalled that they were open to agencies outside Western Australia, with a spokesman saying: “As is common practice at iiNet, we asked agencies nationwide. iiNet is a national company with offices in every state.”

In a statement the ISP’s chief operating officer Maryna Fewster said at the time: “As part of a regular review of agencies, iiNet has put our media buying contract out to tender.

“OMD Perth has been our media agency for approximately two years and they, along with a select group of media agencies, will be invited to tender over the coming days.”

In Perth, OMD is part of Marketforce, which also has creative duties for the business after bringing it back from BWM Sydney at the end of 2012.

According to Nielsen, iiNet had an estimated media spend of $19.3m in the 12 months to September and the media review comes at a time when many observers are tipping a marketing war between the major telco players for market share.

Nic Christensen 


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.