Ikea furniture comes to life once again in new ads by The Monkeys

Everyday household items enjoy a game of hide and seek in The Monkeys’ latest work for Ikea, which continues the brand’s ‘The Best Day is Everyday’ campaign.

The campaign initially launched last year and aims to make heroes of the Ikea furniture items while celebrating daily home life.


In this iteration of the campaign, “the grandkids” (stools) are playing a game of hide and seek, while “the grandfather” (a snoring pillow) sleeps.

Swedish actress Lena Endre appears in the ad by narrating the slogan ‘the best day is everyday’.

Barb Humphries, creative director at The Monkeys, said: “Summer is a time for play, as well as for having afternoon naps. With Ikea, there’s plenty of room for both.”

In March, the brand released ads which featured sheepskin rugs living with their pet stool.

The latest campaign will be broadcast on TV and online, and will be supported by Ikea-owned channels.


  • Client: IKEA
  • National Marketing Manager: Kristin Bengtsson
  • Country External Communications & Media Manager: Peter Moore
  • Marketing Communications Specialist: Joanna Roberts
  • Interior Design Leader: Melissa McInnes
  • Agency: The Monkeys
  • Co-founder and Group Chief Creative Officer: Scott Nowell
  • Creative Director: Barb Humphries
  • Copywriter: Renee Bryant
  • Art Director: Katyana O’Neill
  • Group Account Director: Humphrey Taylor
  • Senior Content Director: Rebecca Tearle
  • Senior Content Manager: Lauren Shelley
  • Senior Agency Producer: Penny Brown
  • Production Companies: Blink Ink & FINCH
  • Director: Jonny + Will
  • Executive Producer: Bart Yates & Corey Esse
  • Producer: Josh Smith & Claire Thompson
  • Edit House: The Editors
  • Snr Producer: Daniel Fry
  • Editor: Ryan Boucher
  • Post Company: FINCH Post
  • Head of VFX: Andy Timms
  • Post Producer: Hazel Gibson
  • Colourist: Trish Cahill
  • VFX Artists: Jonte Wendt & Baran Bayburt
  • Sound House: Song Zu
  • Sound Designer: Abby Sie
  • Music Composition: Ramesh Sathiah
  • Executive Producer: Katrina Aquilia
  • Music Licensing: Level Two
  • Track: Bubblegum, Confidence Man

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