Ikea stunt puts ‘sleepers’ on public transport

A series of stunts by home furnishing giant Ikea have been activated across Sydney, Melbourne and Brisbane.

The activations, to coincide with the findings of an Ikea survey into sleep habits, were designed to encourage consumers to consider Ikea when buying a mattress.

A team of ‘sleepers’ rode public transport in three cities at peak hour traffic in pyjamas with signs around their necks revealing the survey findings.

The activation was by One Green Bean with outdoor, print, digital, social and PR activity running in support.


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