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Ikea’s ‘fight boring’ brand revamp pays homage to Brave Heart

Swedish home furnishing goliath Ikea has revamped its brand positioning around the need for Australians to be more imaginative with their home furnishings.

Created by The Monkeys, the ‘Have a gö’ campaign pays homage to Mel Gibson film Brave Heart.

Though the TV spot will spearhead the launch, outdoor, print, radio, digital, social media and PR will follow in the lead up to the launch of Ikea Springvale in Melbourne on 8 September.

Credits:

  • Client: Ikea
  • Spot: “Have a Gö”
  • Agency: The Monkeys, Sydney, Australia
  • Executive Creative Directors: Justin Drape, Scott Nowell
  • Creative Director: Leslie Ali
  • Creative team: Tim Green, Tim Cairns
  • Head of Broadcast: Thea Carone
  • Executive Planning Director: Fabio Buresti
  • Strategic Planner: Fiona Lake
  • Group Content Director: Clare Jones
  • Content Director: Kate Blackadder
  • Content Manager: Ted Bergeron
  • Production Company: Goodoil Films
  • Director: Hamish Rothwell
  • Executive Producer: Sam Long
  • Director of Photography: Russell Boyd
  • Sound Design and Mix: Simon Kane @ Song Zu
  • Music: Elliot Wheeler.
  • Producer: Emma Hoy @ Turning Studios
  • Postproduction: Fin Design and Effects
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