Ikon retains Myer

Myer websiteIkon has retained the $50m+ account for Myer, Mumbrella can reveal.

The move saw the media agency hang onto the account – key to its Melbourne operation – after the battle went down to a two-way fight with PHD.

The decision comes days after Myer called a creative pitch which will see Badjar Ogilvy attempt to defend the lucrative retail account.

“We can confirm Ikon have been successful in retaining the media buying contract”, a Myer spokeswoman told Mumbrella. “We look forward to continuing to work with them.”

The win sees history repeating itself for new Ikon CEO James Greet. Days after he walked in the door to run Mindshare in 2011, the agency won Unilever, a victory which was a defining one for the agency’s fortunes.

The victory will also come as a relief to the STW-owned agency which has been through a period of turmoil since the abrupt dismissal of boss Dan Johns in March. 

Tim Burrowes and Nic Christensen 


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