Myer calls creative pitch two years early

Myer websiteWith the battle for Myer’s media business down to a two-way fight between PHD and incumbent Ikon, the retailer has today fired the starting pistol on a creative agency review.

The business is currently held by Badjar Ogilvy and comes despite the company announcing a three year extension of the relationship late last year.

A spokeswoman for Myer confirmed that last year’s deal had seen the brand commit to Badjar Ogilvy for another three years, but said the situation had since changed. She said: “We have made changes to the way our marketing is done and we thought it timely to review this. Badjar has been invited to be part of the process.”

She said the current review of Myer’s media business would be concluded within the next month.

The announcement: 

Myer today announced it has initiated a tender process for its creative agency account.

All creative agencies now have the opportunity to join with an iconic brand in Australia’s leading department store and should register their interest to be part of the tender process.

Myer's Megan Foster

Myer’s Megan Foster

Myer Group General Manager Marketing and Brand Development, Megan Foster, said this is a very exciting opportunity for the best and brightest creative agency to partner with Myer.

“Our marketing is undergoing transformational change. In response to changing customer preferences and technology, we are adapting our marketing, changing our channel mix, and moving to an in house digital model. A review of our creative agency is also appropriate as part of this process,” Ms Foster said.

Myer is pursuing the best sourcing model from a broad range of service providers and is seeking to establish a number of specialists, or one comprehensive provider, to assist in providing a range of creative services.

The creative agency services required could include end-to-end creative services inclusive of strategic planning, creative development and full pre-media execution or alternatively a single creative function (excluding digital creative and production services) or the provision of creative strategy.

Myer requests Expressions of Interest (EOI) for the provision of services for one or more of the range of creative services required. Interest must be registered with Myer by Friday 9 August 2013. The EOI will close at 9am on 26 August 2013.

Interested parties should email as soon as possible to receive more information on how to submit an EOI.

It is anticipated that the successful agency will be appointed by the end of the year.


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