‘I’m excited to get stuck in’: PHD welcomes new Sydney head of strategy
PHD has appointed Brendan Hewitt as its new Sydney head of strategy, starting on June 17.
Hewitt brings 15 years of agency experience, having worked in strategy and innovation roles across New Zealand and the UK, collaborating with clients such as ANZ, Diageo, Volkswagen Group, and Unilever.
On his new role, Hewitt said: “I’m chuffed to be joining the crew at PHD Sydney. They’re a talented bunch, great people, and have a fantastic set of clients.
“It’s a dynamic time in the world of media and advertising, I’m excited to get stuck in and help take the agency and our partners forward.”
PHD Australia Sydney managing director Pia Coyle said she was excited to welcome Hewitt to the team as the agency enters its next phase.
“It’s an exciting new era at PHD, as we explore what it means to be at the cutting edge of where our smart and experienced people meet the world of assisted intelligence,” Coyle said.
“Brendan’s experience in a wide range of categories across many markets will really help drive our best thinking for our current and future clients.”

Brendan Hewitt
Hewitt will replace outgoing lead Remi Baker, who leaves the agency after over a decade and has contributed to multiple award-winning campaigns and business wins.
“I wanted to thank Remi on behalf of PHD; she has been a core part of the strategy team and wider agency,” Coyle added.
“Her tenure speaks to her dedication and passion for what PHD does differently as an agency, and we wish her well with her next opportunity.“
Baker said on her time at PHD: “After 11 incredible years of growth, learning, and innovation at PHD, the time has come to embark on the next chapter of my career. I’m excited for what’s next and wish PHD all the best for the future – I have no doubt Brendan will smash it.”
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