IMAA adds Amazon Ads, Reddit, SEN and Taboola in latest partner drive
Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has added seven new media partners for 2023.
The new partners are Amazon Ads, BrandSpace, Integral Ad Science (IAS), Reddit, Sports Entertainment Network (SEN), StackAdapt and Taboola. The IMAA now has a total of 44 media partners.
IMAA chair, Jacquie Alley, said the IMAA was “overwhelmed” by 127 media businesses wanting to be partners.
IMAA partners will be offered bespoke education and information sessions among other initiatives.
IMAA media partners 2023
Amazon Ads provides advertisers with access to customers at every stage of their purchasing journey on Amazon, via sponsored products and brands, display ads, audio and video ads, along with custom advertising.
Amazon ATAE AU head, Paul Kent, said: “For us, the partnership seemed a natural step, given that – like Amazon – these agencies are built on hard work, innovation, and customer obsession. We are looking forward to working with Sam and his exceptional team in 2023 and beyond.”
BrandSpace, which is part of the Scentre Group that owns and operates Westfield in Australia and New Zealand, is an out-of-home channel.
BrandSpace head of strategy and marketing, Mike Shore, said: “BrandSpace recognises the growing, positive impact our independent agency partners are having within our industry today. The IMAA is a fantastic organisation, and we have a shared ambition to support the ongoing success of our independent agency groups. We are thrilled to partner with the IMAA to further support this cause.”
Integral Ad Science (IAS) is a digital ad verification platform assisting brands, agencies, and publishers.
Reddit’s Australia and New Zealand head of growth partnerships, Allana Selden, said Reddit “we’re inspired by what they’ve achieved to date”.
“More importantly, what’s to come this year is really going to break new ground, and Reddit is thrilled to be part of this community,” Selden added.
Sports Entertainment Network (SEN) is a national sports radio network, covering AFL, NRL, cricket, BBL, NFL, NBA, racing, football and other sports news.
SEN chief commercial officer, Daniel McGuire, said: “We are thrilled to support the IMAA. Undoubtedly, the media landscape throughout Australia continues to evolve, with independent agencies now playing a key role in developing client-focused partnerships.”
StackAdapt is a self-serve, programmatic advertising platform for digital marketers. It offers tailored implementation and roll-out, and best-in-class training and support.
The new members join IMAA’s other partners including Acast, ACM, Amobee, ARN, Bishopp, Blis, Crimtan, Criteo, EMX, Fabulate, Foxtel Media, Go Transit Media Group, Gumtree, GWI, JCDecaux, LinkedIn, Meta, Moove Media Australia, Network Ten, News Corp, Nine, Nova Entertainment, oOh! Media, Pinterest, QMS, Quantcast, SCA, Shopper, Seven Network, Spotify, The Trade Desk, TikTok, Tonic Media Network, Torch Media, Val Morgan, Weatherzone, and Yahoo.
Got a tip?
Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
Linkedin
Have your say