IMAA adds Amazon Ads, Reddit, SEN and Taboola in latest partner drive

January 25, 2023 10:51

Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has added seven new media partners for 2023.

The new partners are Amazon Ads, BrandSpace, Integral Ad Science (IAS), Reddit, Sports Entertainment Network (SEN), StackAdapt and Taboola. The IMAA now has a total of 44 media partners.

IMAA chair, Jacquie Alley, said the IMAA was “overwhelmed” by 127 media businesses wanting to be partners.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.