IMAA: Indies primed for post lockdown boom, NSW media tender under investigation
The Independent Media Agencies Australia (IMAA) has hit 100 members less than 2 years on from its inception, and according to general manager Sam Buchanan, the industry is set to see “some pretty strong numbers in the run home to Christmas, and moving forward”.
“All of our agencies I’ve spoke to about where they’re at, they’re all almost to a degree, they kind of feel a little bit embarrassed about how well everyone’s going along,” he told Mumbrella. “So I have every confidence that when the numbers come out, shortly, they’re going to just continue growing and growing and growing.”
Buchanan said that “all of our members are having a very good time”, as the body announced 23 new members today, in a list including Cummins & Partners, Alpha Digital and Affinity.
