IMAA launches COVID-19 webinar series in first initiative since launch

Independent Media Agencies of Australia (IMAA) has unveiled its first initiative since launching last month, a webinar series to help its members navigate the financial and legal issues presented by the coronavirus.

The first in the series will launch this Wednesday, 1 April, and feature Marc Walsh, principal client advisor at Altus Financial. Walsh’s episode will see him unpack what the government’s $66bn stimulus package means for small and medium businesses, including independent media agencies.

The other two episodes will feature legal and economic experts who will be announced shortly.

Walsh will front the first webinar

“As small to medium sized, Australian owned and independent businesses, all our members across the independent media agency sector have been impacted by the rapidly evolving COVID-19 crisis,” said IMAA chair Dominic Pearman.

“It’s a very important time to come together and be part of our community. We are all facing similar challenges during this period and we’re here to provide support and guidance.”

The IMAA’s inaugural committee (L-R): Dan OBrien, Sam Buchanan, Dominic Pearman, Nick Behr and Ant Colreavy

Pearman added that media owners are supporting IMAA members with a number of resources.

“As well as our webinar series, our media owner supporters are providing a range of resources, insights and practical tools for media agency owners, everything from HR support, to work from home tool kits and market insights,” he said.

“We have a resilient and vibrant independent media agency sector and we want to ensure we all survive and thrive in the future.”

The IMAA – whose purpose is to promote independent media agencies to potential clients and within the industry – is still developing a number of other events and training programs that will be announced in coming months. The body launched a month ago with 20 founding members.


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