IMAA unveils packed event lineup for 2024

Independent media agency industry association, the Independent Media Agencies of Australia (IMAA), has unveiled its key initiatives for 2024.

The organisation will launch several new events this year, including a major event in February, for which details will be announced soon, as well as Pitch-CHELLA, an in-person event designed to engage future agency talent.

Sam Buchannan. CEO, IMAA

For the second year, the IMAA will also host a delegation of senior media partners and members to visit the Northern Territory in May, with visits planned to Uluru and Alice Springs, where the inaugural Black Tank will be held with IMAA charity partner and indigenous social initiative Kings Narrative.

This year will also see the return of the IMAA’s Female Leaders of Tomorrow programme and the release of Digital10, the final module in the IMAA Academy learning series.

IMAA CEO, Sam Buchanan, said: “2024 is set to be another milestone year for the IMAA. We have a number of new, innovative events planned, designed to engage, excite and inform our members across all levels of experience. I’m particularly excited about our Northern Territory delegation and the rare opportunity to connect with our First Nations people – this trip is sure to be a once-in-a-lifetime experience for all who attend.”

Buchanan also asserted that the IMAA would “remain steadfast in our commitment to sustainability and reconciliation” in 2024, with Clean Up Australia Activations planned on March 12, and the launch of the second phase of its reconciliation action plan.

The industry body will also host the inaugural IMAA Cup golf event to raise funds for The Harrison Riedel Foundation to combat youth suicide, as well as its quarterly networking events in all states, regular Insights & Innovation webinar series, and the Indie Census survey.

Buchanan added: “I’m excited for the year ahead – we’re heading into 2024 with a record number of media partners and agency members. It’s a reflection of the IMAA’s ability to deliver for its members, the industry’s future leaders and the wider industry, and the bright future of the indie sector.”

Earlier this week the IMAA outlined a collective approach to the ethical use of AI, launching a set of AI Guiding Principles.

The industry body named a refreshed board in December for the first time since it was founded in 2020.


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