F.Y.I.

Imagination launches new innovation lab in Sydney office

Imagination has developed a new innovation lab in its new premises in Sydney’s Pyrmont in a bid to introduce more advanced technological solutions to its clients’ businesses.

The announcement:

Experience design agency, Imagination, this week opens its new Innovation Lab in its Sydney office. Imagination’s Innovation Lab is a living, breathing and creative technology centre that showcases the best digital and content projects from its global network. It will provide a space for Imagination to work with clients and partners to solve business problems, fast prototype and develop technology solutions.

As a global leader in delivering live and digital experiences, the Innovation Lab is an initiative that proves Imagination’s commitment to putting technology at the heart of its offering.

Antony Gowthorp, Managing Director, Imagination says, “Our clients are constantly pushing us to create more innovative ways to connect with their audiences, and we see our new Innovation Lab as a playground for our creative, technology and content teams to invent, collaborate, create and test solutions in real time.

“Our promise as an agency is to transform business through creativity and our Innovation Lab is further proof that we’re here to ensure our clients’ long-term success by helping them to innovate and grow.”

Imagination’s Innovation Lab will officially open this December. Existing clients are invited to come in and physically interact with the space to better understand how the Lab might work for their business. In 2016 Imagination will be asking existing and new clients to bring in an actual challenge for their teams to work on, hack out and build solutions for.

“We can’t wait to start putting the Lab through its paces as we start to work with clients on real business challenges. We’re the first agency in Australia to make this kind of investment in people, technology and in a dedicated space for innovation, and we think our clients will benefit immensely from it,” says Heath Campanaro, Imagination Director, Imagination has created world-class Innovation Centres and showcases for CommBank, GE, 3M, Jaguar and Land Rover so we have great experience in how to build environments that both show-off technology, and also act as spaces in which to create.

Jake Soper, Creative Technologist, Imagination,says, “The Imagination Innovation Lab is a global program, with London opening its centre last month. We’ve worked closely with our global technology teams to be able to showcase the best of our international work to our clients. In our Lab in Sydney clients will be able to see work from all over the world for clients like Shell, Rolls Royce, Canon, GE, CommBank, Spirit of Anzac Centenary Experience, Samsung and Telstra.”

Imagination encourages clients to consider what kind of challenges or opportunities lie ahead and to bring them into the Innovation Lab to collaborate with their creative and technology teams to see what’s possible.

Source: Bold Media press release

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