Imagination names Will Halliday as director of strategy

Imagination has hired Will Halliday from MercerBell as its director of strategy.

The announcement:

Independent global creative agency Imagination today announced the appointment of internationally respected marketer Will Halliday as Director of Strategy.

Based in Sydney, Halliday joins Imagination having previously led strategy teams at marketing agency Wunderman and customer experience agency MercerBell. Prior to that, Halliday had a distinguished international career with management consultants Accenture and PWC.