F.Y.I.

Imagination expands with business wins and six new staff

Comms agency Imagination Sydney has won five new clients. This follows six new hires to strengthen its online and social media capabilities.   

The announcement

Global integrated agency Imagination is continuing it’s success in Australia with several key project wins, more new appointments and a major office expansion.

The agency has picked up new projects for Ford, Foxtel, the Commonwealth Bank, Estee Lauder and Sanitarium, and has expanded their digital offer to include social media and interactive installation experts. It has also bolstered its local management team. Alistair Wilson, already with 12 years at Imagination London and Hong Kong has joined Heath Campanaro as a local Director. Alistair will also head up and manage Imagination’s Asia-Pacific relationship with The Ford Motor Company.

Imagination’s digital capability has been strengthened with the appointment of former Population social media strategist Hayley Richardson, plus ex-M&C Saatchi digital producer Chris Tantchev. With Richardson and Tantchev joining Andrew Korecki’s expanding digital team, Imagination is investing heavily in its online and social media capabilities. To house the nine new staff additions brought on in the past two months, Imagination has taken new offices and physically doubled its Australian headquarters on Sydney’s Jones Bay Wharf.

Commenting on the business growth, Director Heath Campanaro said:“We’re delighted clients welcome the lateral yet fully integrated approach they see in the advertising, brand, experiential and even social media solutions we’re presenting to them. The last year has been fantastic for our business, but we believe it’s just the start of things to come.”

Source: Imagination Sydney press release

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