‘Imagine a world where you only hear from men’: Deloitte promotes diversity in campaign via Y&R Sydney

Celebrating diversity and the importance of inclusion are the themes of Y&R Sydney’s campaign for Deloitte Australia featuring staff members and Melbourne community performance group ‘THE CHO!R’.

The launch video showcases how disjointed organisations, communities and businesses would be if certain groups didn’t have a voice.

The campaign asks people to imagine a world where they only hear from men, those with authority, or from one sexuality, and encourages viewers to stop and “listen to a voice we haven’t heard before”.

The video was directed by The Sweetshop’s Youness Benali, who said his own experience illustrated the messages in the piece: “I’m a Swedish man, raised in Stockholm, but I’m not blonde and my eyes aren’t blue.

“I don’t look like the stereotypical Swede, because I was born to Moroccan parents. Diversity has always been at the centre of my life and I offer my utmost respect to Deloitte for championing and shining light on the huge importance of diversity.”

Deloitte chief marketing officer, Matt McGrath said: “It has been very exciting to do something that’s really fresh and different. Deloitte is one of Australia’s most innovative businesses, we always want to push boundaries and we believe this film says something new and different and that it will resonate with all Australians.”

Margaret Dreyer, senior partner and Deloitte’s national diversity and inclusion leader added: “It is our firm belief that our values of respect and inclusion enable us to deliver the very best solutions to solve our clients’ most complex issues.”

The campaign will be used internally as well as externally marketing how Deloitte can help other businesses meet their diversity, inclusion and leadership needs.


Client: Deloitte

  • Senior Partner & National Diversity & Inclusion Leader: Margaret Dreyer
  • Partner & Chief Marketing Officer: Matt McGrath
  • Diversity & Inclusion Communication Manager: Adrian Letilovic
  • Content Writing Manager: Emily Emmerson
  • Head of Digital Marketing: Junna Massey
  • Content Marketing Manager: Shivaun Hales
  • Senior Consultant, Social Media & SEM: Rebecca Dyce
  • Designer, Deloitte: Briana Russell

Agency: Y&R Sydney

  • Chief Creative Officer: Paul Nagy
  • Creative Directors: David Joubert, Jeremy Hogg, and Richard Shaw
  • Copywriter: Tina Funder
  • Group Account Director: Aaron Swan
  • Senior Account Manager: Stef Barry
  • Account Manager: Sannidhi Mehta
  • Production Company: The Sweet Shop
  • Director: Youness Benali
  • Producer: Zena Bartlett
  • Executive Producer: Edwards Pontifex, Loren Bradley
  • Managing Partner: Wilf Sweetland
  • DOP: John Toon


  • Composer: Benjamin Lycke
  • Choir Master: Johnathon Welch


  • Executive Producer: Karla Henwood
  • Sound Engineer: Stuart Welch
  • Producer: Emma Hodge
  • Producer: Zabrina Wong

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