In defence of online marketing – let’s not give up just yet
Despite endless features heralding the end of digital marketing, Hypetap co-CEO Detch Singh believes it’s not time to give up, but it might be time to adapt.
It’s a classic case of fear-mongering by those with vested interests: first, big global brands reevaluate annual marketing strategies and remove spend from ineffective and potentially damaging digital channels (and in some cases, rightfully so).
Then everyone starts pointing fingers at the entire digital marketing industry, deeming it ‘not brand safe.’
