Content marketing is immune to digital advertising’s cold
While the world of digital advertising is suffering from major trust issues, Edge’s Richard Parker believes content marketing shouldn’t be tarnished with the same brush.
It feels like there’s a bit of a perfect storm about to hit the online advertising space.
Industry academics and commentators like Byron Sharp, Mark Ritson and Peter Field have for some time been pushing – for different and overlapping reasons – for a re-balancing of media spend away from digital and back to traditional channels in the name of effectiveness.
Ritson is an advocate for traditional advertising channels
Wtf did I just read?
More smoke and mirrrors from Edge
There’s a lot to process in this article, but it’s message is clear to me. Marketing via content is an opportunity to side-step all the mess that is becoming of digital advertising.
@Leon – pretty well parsed!
I believe that ‘content marketing’ like all other marketing trends over the years is just finding its place in the communications world. But bombarding people with more and more information, however well targetted has never been the answer, if it was that easy none of us would have a job.
@Adrian – couldn’t agree more. There is never a one size fits all recommendation, and ‘more’ is almost never the answer.