‘Incredibly powerful’: ID Collective to merge into Noisy Beast Group
Public relations agency, iD Collective, is officially merging into Noisy Beast Group – an agency specialising in media, creative and digital.
The merger will result in the collective group become one of New Zealand’s and Australia’s largest comms agencies that is owned independently. It will boast a domestic and international presence, covering Sydney and Melbourne (with staff based in other states), in addition to Singapore and Auckland.
Overall, the Group will have over 100 staff in its roster and billings of over $120 million.
“The highly anticipated and exciting merge between the two agencies presents an incredible opportunity to bring the success of both our passions under one roof,” said iD’s director and co-founder, Amanda Booth.
“Being an independent agency gives us the advantage of continuing to have that agility and speed to market, ensuring we are both efficient and effective.
“Importantly our clients will now be able to tap into all that amazing creative thinking and media power that a large multinational agency offers, without having to pay the higher agency fees associated with those agency models.”
iD xandNoisy Beast
The merging will also consolidate Noisy Beast’s and iD’s leadership talent into a new team, comprised of iD’s director Mary Morton and Booth, and Noisy Beast’s group media director Ben Lynch, Brown, and creative director Murray Bransgrove.
“Amanda and I have known each other for many years after both working client side in marketing together. Having both come from marketing backgrounds, we know that the primary focus must always be about finding creative ways to deliver ROI for our clients,” David Brown, group managing director, explained.
“I am really excited about this merge of skill sets as it enables us to deliver a truly unique and holistic experience to our clients and helps us find even more ways of Giving Brands a Bigger Voice.
“Our unique model ensures our clients get all the strategic thinking across all the communications channels, without having to or manage it. It’s the starting point, the pivot point for our recommendations, managed seamlessly through a single point of contact.
“Adding the communications disciplines of iD will be incredibly powerful.”
Moving forward, the model presented by the merged entities is expected to support clients by making sure that they invest in areas that offer maximum return.
Both Noisy Beast and iD boast high-levels of expertise in numerous major categories, including retail, lifestyle, financial services, travel and more.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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Amanda Booth
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ID Collective
Mary Morton
Murray Bransgrove
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Noisy Beast Group
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