TAB is promoting its betting insurance and bundle betting options in a new series of ads featuring an indecisive gambler and a winning punter from 2015’s Queen Elizabeth Stakes serenading racehorse Criterion.
The new ads are part of the ongoing ‘We Love a Bet’ campaign.
The first ad tells the story of a man who spots Criterion in the paddock and thinks back to the time the horse made him rich. The man uses a horse brush as a microphone to serenade the horse with Bon Jovi’s ‘Always’, but Criterion simply back at him.
The new ad promotes TAB’s group one insurance, which gives betters the chance to win $50 cash back if their horses place second or third.
A second ad promotes TAB’s bundle offering, with an indecisive better who can’t pick just one horse. As the better ponders and gets overwhelmed by his available options, he blows on a dandelion and stares into a pond – hoping to reach a definitive conclusion. The voiceover then explains ,”You can choose not to choose” , relieving the punter of his anxiety.
TAB’s ‘We Love a Bet’ campaign launched in August. The initial ads in the campaign aimed to shift the company’s focus to its Australian heritage and away from the betting side of the TAB.
Clemenger BBDO is the brand’s agency of record.