Independent agencies CJ Worx of Thailand and New Zealand’s Method to headline Mumbrella SAGE

CJ Worx partner and managing director, Jinn Powprapai, and Method managing director and co-founder, Samantha Ramlu, will fly in from Bangkok and Auckland respectively to headline Mumbrella SAGE (Secrets of Agency Excellence) on February 21 next year.

CJ Worx partner Powprapai will visit Australia for the first time to speak at SAGE

SAGE, which is now in its sixth year, is aimed at sharing practical tips and insights into successfully running communications agencies of all types.

Powprapai, who will visit Australia for the first time, leads CJ Worx, Thailand’s largest independent agencies and one of the most awarded in Asia. It has created campaigns for clients including Accor Hotels, Garnier, American Tourister and Nissan.

In 2017 CJ Worx won Independent Agency of the Year, Digital Agency of the Year and Creative Agency of the Year at the Campaign Awards, South East Asia region. It also won three Cannes Lions Awards including the Grand Prix for Design, and six London International Awards including three golds.

In addition, the agency took home multiple awards at Spikes Asia (including Asia Pacific Independent Agency of The Year), the Clio Awards, New York Festival, D&AD, One Show and Independent Agency of the Year at AdFest.

At Mumbrella SAGE, Powprapai will discuss the growth of the agency, the challenges and opportunities of doing business in South East Asia, and what he sees are the strengths and weaknesses of independent agencies in APAC.

Ramlu’s agency, Method, is a digital pioneer in New Zealand

Meanwhile, Method’s Ramlu will discuss the learnings from being a digital-first agency long before digital took hold of the majority of marketing spend.

Despite the fact Auckland is not usually considered a hub for digital creativity, Ramlu and her co-founder, Eugene Eastlake, bet hard on creating a digital-first agency and have stuck to it ever since. It’s particularly impressive for an agency created in 2003, prior to the majority of tools now considered standard.

Today the agency specialises in a variety of digital technologies including AR, VR, data and analytics as well as code, AI and voice.

Method is now a team of 15, still independent, and boasts work for Nespresso, Intel, The Salvation Army, Auckland Museum, QMS, New Zealand Post, Panasonic, Peugeot, Qantas and more.

Tickets to last year’s SAGE sold out

In her session, Ramlu will tell the story of Method’s growth and the risks in being in early adopter of digital as a business model. She’ll also discuss the opportunities of being based in a country sitting between the APAC hub of Sydney and technology innovation flowing from Silicon Valley.

Tickets to Mumbrella’s SAGE sold out in 2018. The 2019 event will include more streams and more content. Earlybird tickets are available now.


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