Independent magazine Chillfactor crowdfunds 2020 issue

Chillfactor, an independent magazine for the ski industry, has made the choice to crowdfund its 2020 issue through pre-orders.

If enough readers order the issue to cover print costs, the 21st annual issue will be mailed out at the end of June.

The annual magazine is produced by skiers for skiers and the Chillfactor team feel the industry needs the title now more than ever, as Australian alpine communities struggle to recover from the summer bushfires and the destruction of the Mr Selwyn snow resort. This has also resulted in a lack of advertiser funding for the Chillfactor magazine, said founding editor and co-owner of the title, Reggae Elliss.

“We’ve got a pile of incredible stories and images ready to go and a handful of advertisers who are onboard, so it’s now in the hands of our loyal readers. If this campaign can cover the basic costs to print Chillfactor, the team will work unpaid to make sure our 21st issue goes ahead,” said Elliss.

“This is a tough time for everyone, I don’t think there is anyone not experiencing some distress from this pandemic. We decided Chillfactor could play a positive role in what is otherwise a pretty dark time. In the pages, we can keep the passion for skiing alive, open a window into the mountains when this year many people won’t be able to come and ski and importantly we can support the industry, the people and communities that we love. I don’t reckon there is a better reason to publish a magazine than that.”

The crowdfunding campaign gives readers options including the chance to purchase their own full-page or double-page spread in the magazine. Supporters can also pay a little extra on their subscription to feature in a “Fiends of Chillfactor” gallery with their headshot included as a memento of their role in making the 21st issue possible.

Associate editor Watkin McLennan said: “Our supporters are die-hards, frothers as we prefer to call them. Skiing is core to their identity and Chillfactor is core to Australian skiing. We can’t wait to celebrate another winter and another issue of Chillfactor. Even though it will be harder than usual to get on the slopes this year, we hope the support of Aussie skiers will make this iconic issue happen.”


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