Independent media agency The Media Store hires Initiative’s Helen Karambilas to lead Lexus account

March 21, 2018 12:04

The Media Store has made a number of new appointments in Melbourne to service its Lexus and Toyota accounts. Helen Karambilas joins the company from Initiative and will become group business director on the Lexus account, while Ella MacDonald takes up the role of business manager for Toyota Retail.

The independent media agency officially opened a Melbourne office in January, following its foundation client Toyota into the Victorian market.

Karambilas brings 18 years of experience to the team and will be responsible for partnership initiatives and channel planning for the luxury car brand.

She said she is excited to “drive the Lexus business forward in Melbourne”.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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