F.Y.I.

Independent video platform JW Player partners with SpotX

February 13, 2018 2:12

JW Player has launched Video Player Bidding, as part of a partnership with SpotX.

The announcement:

JW Player, the world’s largest network-independent video platform, today announced the launch of Video Player Bidding, a market-changing header bidding solution for video with SpotX, the leading video advertising and monetisation platform for publishers, as its exclusive partner for 12 months. Video Player Bidding is purpose-built for digital video to greatly reduce latency and improve monetisation with just one click. The innovative solution allows JW Player’s publisher customer base to easily access SpotX’s extensive and diverse demand marketplace as well as its ad serving capabilities.

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