Indie agencies set for hiring blitz as advertising sentiment improves

Australia’s independent media agencies are predicting an increase in advertising spending in the coming financial year, with most set to hire new employees to meet demand.

This is according to the Independent Media Agencies of Australia (IMAA)’s 2025 Indie Census, an annual temperature check with representatives from 157 indie agencies.

Nearly two-thirds of IMAA agencies are now billing more than $11 million annually, according to the body, with 16% of indies now billing between $30 million and $50 million – which has doubled in the past 12 months.