Vine is coming back, so get ready now: Rob Mayhew at M360

May 28, 2025 11:21

Delivering the opening keynote at Mumbrella360 on Wednesday morning, adland’s favourite social media star Rob Mayhew has predicted the comeback of super-shortform video platform Vine.

Despite his acknowledgement that it would be difficult for any platform — new or returning — to really take off in today’s market, he said “Vine is coming back”.

In 2012, Vine was acquired by Twitter (now Elon Musk’s X). In its first incarnation, Vine allowed video snippets up to 6 seconds. At its peak in 2015, the platform had around 200 million users . Popularity quickly dropped, however, and it was shut down in 2016.

While there has been no official announcement, Musk’s posts on X indicate he is considering bringing it back.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.