Indie agency Sparro acquires creative agency Jack Nimble

Independent digital agency Sparro has acquired creative agency and production company Jack Nimble.

The news comes after Jack Nimble and Sparro worked on a campaign for Gumtree which featured TikTok star James Lieschke (@jameslieschke) and his adopted Nonna Gina Moriello as they put things for sale on Gumtree from around her house.

L to R: Adam Wise, Angus Mullane, Hayley Olsson, Cameron Bryant & Hannah Jones

On the acquisition, Jack Nimble co-founder Adam Wise said: “Angus and I started Jack Nimble because we saw a gap in the market for a social-first creative agency and production company hybrid. Our vision from day one has been to make the best social content in Australia. We’ve been laser focused on that for the last four years, and we’ve been fortunate enough to work with some incredible clients along the way.

“But to get us closer to living up to our vision, we knew we had to bring social-first creative, production and media together under the one roof. So when Sparro came knocking on our door thinking the same thing, it was love at first sight. We’re really looking forward to working with them to bring our shared vision to life.”

Sparro co-founder Cam Bryant added: “Data erosion, automation and the low barrier to start marketing online means the ‘we’re here’ type marketing of the past is finished. You need to say something, resonate and create actual brand impact. We’re taking that approach and applying performance principles with measurement, testing, and innovation.

“Having worked with Jack Nimble in the past we know just how much value and impact they can drive by operating at this intersection of data, creative, and media. You can have the best creative, or the best media, but neither can work in isolation; and if either are ineffective, you are going to see a poor performing campaign. As the industry adapts to data privacy changes, this will ring even more true.”

Hannah Jones, general manager of Sparro, and Jack Nimble’s head of production, Hayley Olsson, will lead the integration across different teams and clients. Jack Nimble will continue to operate as a standalone business.

Last year, Sparro added Dymocks, Oz Hair & Beauty and JDRF as clients, as well as expanding its offering into full digital media, content strategy and ecommerce consulting.

Jack Nimble was Highly Commended in the category of specialist agency of the year at the 2021 Mumbrella awards.


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