Industry brass sleeps out for the homeless
The communications industry is raising money for St Vincent de Paul Society by staging a sleepout, where top managers will sleep rough for the night in cities across Australia. The event will be held on Thursday this week.
The Melbourne event of the 2011 Vinnies CEO Sleepout will be held at the Etihad Stadium. Participants include Rhys Holleran, CEO of Souther Cross Media Group, Peter Whitehead, Austereo’s director of sales, Kim Jenkins, MD of Experian, and Ed Carveth, executive creative director of Sputnik Agency.
At the Sydney event in Luna Park, News Ltd’s chairman and CEO John Hartigan, ABC MD Mark Scott, Tourism Australia MD, Andrew McEvoy, Jakob Overduin, CEO of Let’s, The Brand Connection Agency, and McDonald’s Australia CEO, Catriona Noble, will brave the cold in tribute to the 100,000 Australians who sleep rough every night.
Vinnies expects Sunrise and Today to cover the event on Friday, and post event coverage to run in The Circle. The event wraps up at 6am on Friday.
Donations can be made by visiting the website, www.ceosleepout.org.au.
