UnLtd reports a record $6.5m in cash and contributions from industry in last financial year

The media and marketing industry’s charitable foundation UnLtd raised a record $6.5m in cash and industry contributions the past financial year, a 71% year-on-year increase.

It came in the year UnLtd appointed its first full-time CEO as it looked to up its fundraising efforts, with Steve Taitoko taking on the role on an interim basis before handing over to former IAB chief Paul Fisher earlier this year.

Fisher said that UnLtd had connected 88 companies with 42 different charities working with at-risk young people.

“What our industry united to achieve over the past year, through UnLtd, is something to be incredibly proud of,” he said.


“UnLtd operates on behalf of our industry, for our industry and together, with our industry. Together, we’re creating social impact by delivering funds, services, media exposure and volunteered time to the youth not-for-profit sector,” he added.

A report highlighted some of the achievements for the last financial year, including:

  • Media inventory donated and negotiated was up by 196%, year-on- year
  • Volunteers donated more than 8785 hours of their time – from unskilled volunteering including working bees preparing food for homeless teens, to providing strategic advice on marketing briefs for charities (skilled volunteering)
  • In-kind professional services including video production, Community Service Announcements, creative assets and talent totalled more than $475,000
  • Funds raised through events and payroll giving doubled

Two case studies of media organisations making a difference highlighted were:

  • 500 more foster kids were matched with a ‘Pyjama Angel’ thanks to the support of Network Ten and Bauer Media Australia. The exposure and fundraising efforts by these media owners has seen; community volunteer registrations doubled, monthly donations tripled and this previously Queensland-based charity has gone national
  • Another 2000 families suffering from the effects of childhood heart disease are now being supported with peer-to-peer or in-hospital services. This is thanks to the added value secured by Initiative, which negotiated $750,000 of free media space for this charity’s annual fundraising campaign, resulting in a 100% increase in donations, year-on-year.

“To those 88 companies and the countless individuals who have contributed in the past year, we say unlimited thanks. Thanks for believing in our industry’s unlimited potential to change young lives, and thanks for your role in helping us support Australian youth charities doing vital work,” added Fisher.

Since its inception in 2008 UnLtd has raised in excess of $14m in cash and delivered more than $24m in resources to over 60 youth-focused charities. In FY16 more than 120,000 young lives directly benefited through our industry’s support, it said.


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