The media and marketing industry’s wider responsibilities to society will be debated at a session of Mumbrella360 next month.
The session will include Mark Britt, who is CEO of NineMSN’s commercial operation Mi9 and chairman of the Interactive Advertising Bureau.
Britt is also an ambassador for Conscious Capitalism Australia, an organisation dedicated to a belief that corporate performance can be enhanced by helping advance the quality of life for the public.
He will be joined by Craig Davis, the former chief creative officer of Publicis Mojo Australia and worldwide CCO of JWT. David founded social community Brand Karma and is chairman of the AWARD Awards.
Also on the panel is Father Chris Riley, founder of the Youth Off The Streets charity, and Kerry McCabe, founder of media industry charity Un Ltd which focuses on reducing youth disadvantage.
The panel will discuss social damage caused by the industry such as the impact on obesity and eating disorders versus the positive effect of social and behavioural change programs. And it will discuss how to go beyond fundraising to make real direct changes to society.
Mumbrella360 takes place at the Hilton Hotel in Sydney on June 5 and 6.
Detials on the program are available on the Mumbrella360 website.