Industry rallies round UM staffer’s organ donation campaign

will chapmanAfter yesterday’s announcement that sister agencies UM and McCann Worldgroup were championing former UM staffer Will Chapman’s appeal for people to register for organ donation, support from the industry has been flooding in.  TV networks Seven, Nine, Ten, SBS and Foxtel have all donated airtime to run the TVC.

Mat Baxter, CEO, UM Australia told Mumbrella: “These are the good moments in the industry. The response has been overwhelming, everyone has been so generous with airtime and space. This is a sad and increasingly desperate situation for Will, but despite this he still has the time and energy to do something for other people.”

Australia is only 24th on the list of donor countries globally, with only 14.9 people per million of Australia’s population becoming organ donors.

organ donation

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.