Agencies lend weight to ex-staffer’s campaign for increased organ donation

will chapmanSister agencies McCann and UM have got behind a campaign for organ donation led by a former employee who is currently awaiting a life saving transplant.

Until becoming too ill to work, Chapman was an account executive at UM. He created a film encouraging organ donation earlier this year.

McCann has created a TVC, cut from the film and launched a website aimed to get people talking about the importance of organ donation.

The site, DontBuryMe, is provocatively titled to encourage people to consider how many organs are wasted by being buried each year, as a result of people failing to register for organ donation or to tell their next of kin of their wishes. UM is aiming to get a TV screening for the ad, and has submitted it to the networks as a Community Service Announcement and is encouraging media owners to donate their inventory.

Chapman needs a life-saving double heart and lung transplant within the next few months. His original film, a Gracious Gift, was edited by Wolfmoon Media and has had 21,000 views on YouTube to date.

McCann Executive Director John Mescall said in a press release: “Will was able to get his own story out there. What we’re doing is developing a social platform where others on organ donor lists can tell their own stories. The more human stories we can put against the numbers, the more effective this message will be.”



Sign up to our free daily update to get the latest in media and marketing