Industry relief as Privacy Act shake-up leaves targeting and direct marketing alone, for now
The Australian Government has knocked back proposals that would significantly change targeted advertising and direct marketing, as part of a major review of the Privacy Act.
However, children’s advertising is likely to be countered with more regulations.
On Thursday, attorney-general Mark Dreyfus announced the outcome of the Privacy Act review. After consulting industry submissions from earlier this year, the Government has agreed to 38 of the 116 recommendations initially outlined for the Privacy Act.
