‘Not workable’: The media and advertising industry responds to Privacy Act shake-up
In response to the proposed overhaul of privacy regulation in February, the Australian media and advertising industry has warned the government that it is ridden with “impracticality”, “unintended consequences” and could lead to “an abuse of process”.
The Attorney-General’s Department sought public feedback on the proposed updates with a submission deadline of 31 March. However, most organisations were granted an extension until early April.
As the industry well knows, the case for GDPR equivalence has been made out over and over. Medibank sealed the deal beyond all reasonable doubt. Optus not far behind – were Optus keeping data for decades to help with targeted advertising? Or were they just cavalier?
The problem for the industry with GDPR is that programmatic and other platforms are STILL not in compliance because they still want to collect, process and licence/sell data to third parties in breach of the law.
Aussie consumers need the rights contained within the new legislation and the industry has to recognise that it is one of the entities from whom consumers need protection.
“Unintended consequences” aka completely intended – to stop us abusing consumer data!
“impracticality” – we will be forced to up our game!
“an abuse of process” – we will be held to account in Court? Oh no!