Industry Superfunds recruits AFL anthem composer Mike Brady for Compare the Pair ad

Industry SuperFunds has followed up its cricket-themed animated ‘Compare the Pair‘ ad with an AFL spot to run throughout the AFL season.

The spot, created by The Shannon Company, features a music track composed by Mike Brady, famous for iconic footy anthems Up There Cazaly and One Day in September.

It is running across free-to-air and Foxtel throughout the AFL season, as well as online. It is supported by the traditional ‘Compare the Pair’ commercials which are running throughout June and July.

Up There Cazaly:


  • Client: Industry Super Australia (Marketing Campaign Manager: Bec Steward)
  • Creative agency: The Shannon Company (Account Manager: Victoria Woff)
  • Production: Jumbla
  • Music: Mike Brady

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