Influencer Sam Evans partners with Audi to show Austria’s ice driving experience

Influencer Sam Evans has partnered with Audi to share his experience driving an Audi S5 Sportback on ice in Seefeld, Austria.

The content piece will be broadcast across social media and aims to promote Audi’s Ice Driving Experience program.

The video, filmed from Evans’ point of view follows him on his journey from Australia to Austria where he meets the Audi team and experiences driving on ice.

Anna Burgdorf, marketing and communications director at Audi Australia, said in a statement: “Sam brings a fresh new perspective to the content he produces, which complements the progressive technology, or Vorsprung, that Audi brings to the road. It was a natural fit for us when we began looking for new social talent to complement our existing ambassador program.

“We’re delighted this content piece shows off the incredible adventure we offer our Audi Ice Driving Experience guests in the very best way.”


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