ING Direct continues its anti-ATM fee campaign

Online bank ING Direct has continued its anti-ATM fee campaign with a 16-second spot comparing paying a fee to access an ATM to paying money to tweet

The ad compares paying a fee to access an ATM to paying money to tweet.

Shortly after the campaign launched, the bank announced it had parted ways with Droga5, handing interim creative duties to Soap Creative.

The 30-second spot which launched the campaign last month was created by Droga 5, with Droga5 developing the campaign while Soap Creative created the ‘You wouldn’t pay $2 to send a tweet’ video as an evolution of the campaign.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.